Create incentives with Facebook Credits

deal united extends its portfolio by Credits Rewards. As of today with Credits Rewards online service providers can offer their customers Facebook Credits also outside the social network. Credits Rewards, in its turn, provides the technical realization.

Credits Rewards enables online providers to use Facebook Credits as an incentive to make purchases, competitions, surveys and user registrations more attractive to customers. The promotion can be implemented in a multitude of ways, such as directly via Facebook, on company websites and through newsletters. Credits Rewards ensures the prompt delivery of Facebook Credits to the actual Facebook customer account.

As an official distributer of Facebook Credits deal united is one of only three dealers worldwide. In Germany deal united is currently the only authorised provider to supply online service provider with Facebook Credits for their customers.

Together with the launch of Credits Rewards, the official homepage www.creditsrewards.com will go live today as well. The homepage contains all important information about the product. At the same time online service providers will be able to get in touch with the Credits Rewards team.

Dr. Jarg Temme, CEO at deal united, says “The demand for Facebook Credits is immense. Opportunities for users to purchase virtual currency by using Facebook Credits are on the rise. We are very proud to be the only German distributor of Facebook Credits. Our product Credits Rewards enables online service providers to be a part of the increasing Facebook Credits trend worldwide.”

Facebook Credits are used as a virtual currency on the social network Facebook. Currently, Facebook Credits can be used for purchasing virtual products such as online games currency, music downloads, gift cards, tickets and coupons only. Nevertheless, additional applications for Facebook Credits such as watching concerts online or customer lotteries continue to increase.

This October 18th-19th  Markus Wiedemann, Head of Sales Europe of deal united, will be making his way to London to attend the a4uexpo. With over 40 conference sessions to choose from, and more than 1300 international delegates,the a4uexpo London is the UK’s largest Affiliate and Performance Marketing event and takes place at the Hilton London Metropole.

deal united will use this opportunity to network and to address crucial topics about Affliate Marketing with key players in the industry.

If you would like to meet Markus at the a4uexpo London, please send an email to advertiser@dealunited.com in order to arrange a meeting.  We hope to see you in London!

The annual event of IAB forum will start on the 12^th-13^th October 2011 at MiCo Gate Congress center in Milan. The Interactive Advertising Bureau (IAB) is one of Italy’s most important events concerning digital advertising and communication. The forum provides operators as well as international experts the opportunity to meet and exchange experiences concerning the digital communication field.

Markus Wiedemann, the head of Sales Europe for deal united, will be in attendance at this year’s event to partake in congress and networking sessions.

If you are interested to meet Markus in Milan, please send him an email at advertiser@dealunited.com to arrange an appointment. We are looking forward to seeing you there!

This time deal united is a Premium sponsor of Affiliate NetworxX in Munich. Affiliate NetworkxX is a special networking event on affiliate marketing. The purpose of the event is to exchange online marketing info, make new contacts or share experience with partners in relaxed and informal atmosphere.

With over 700 participants each year, this event is the largest one of its kind in Germany. The participants are mainly agencies, affiliate networks, affiliates and merchants. The event will be held on 06.10.2011 at 18.30 at Airbräu-Tenne at the Munich airport. This is located in the central area of Munich Airport, between Terminal 1 and Terminal 2.

Come and join us there! We will be excited to meet you!

Online Stammtisch München 4.0 is a networking event, where you have a possibility to meet the professionals from companies that deal online.

This time, the OSM takes place on Thursday 06.10.2011 at 19:30 in Reithalle München (Heßstr. 132, Munich). You will find deal united there too!

Come and see us at the OSM 4.0. We’ll be happy to surprise you with our business opportunities!

The article ‘Adult Internet Users Are Socialites, Study Finds’ compares the statistical figures of the number of American Internet users using social media sites like Facebook, Google+ or LinkedIn since 2005 till 2011.
A new Pew study reports 65 percent of American adult Internet users have actually used social websites compared to just 8 percent of Internet users over 18 in 2005. What’s more, for 43 percent of adults visiting a social media site is a common daily routine.
Another trend is, according to the same Pew study, is that it’s women, rather than men, who tend to be more likely to socialize on a media site regularly, yet it’s only 69 versus 60 percent, so the difference isn’t that big. The social websites are becoming more popular amongst the younger generation too, claims Pew. About 83 percent of youngsters (no matter male or female) have used a social network site, which means that Internet socializing has covered almost all age groups for now.

http://www.practicalecommerce.com/articles/3021-Adult-Internet-Users-Are-Socialites-Study-Finds
Pew Internet points out that the survey responders spoke positively of their social network experience. There were more ‘good’ words than negative or neutral terms used in the respondents’ opinions concerning the sites. The author also assumes that social networks should now look more appealing to a marketer and suggests they draw more attention to this sector.
To sum up I’d like to say that throughout the last 5 years the social networks have got more grown up. From being a nerdy trend in the early noughties it is now a common place where many adult people meet. Therefore this seems to be a good place where marketers will find bulks of their target groups.

The Internet article “Shared links have a short lifespan” by Hayley Tsukayama and the related article “You just shared a link. How long will people pay attention?” by bilty blog raise a problem of how long a link can stay topical online, and if a link’s lifespan depends on where to publish it. Indeed, we hardly ever wonder how long our blog or link stays acute to the like-minded people or just any average users. Or maybe we just place it wrong?

Yet, however long we intend the link to attract the attention of the readers, the analysis of the anatomy of a shared link’s lifespan gives a deplorable conclusion: no link will last longer than average 2,8 hours – on Twitter, 3.2 hours – on Facebook and the winning 7.4 hours – on YouTube. Such outcome has been calculated out of several links’ so-called half life: the amount of time at which the link will receive half of the clicks it will ever receive after it’s reached its peak. Although the ‘experimental’ links all had different topics, pictures and content, they all followed the same pattern: a fast rise, and a slow drop-off. Ultimately, the bitly science team outline that it’s the content of your link that makes it more long-lasting, rather than a place where to place it.

So what could I possibly add here? There is nothing older than yesterday’s news. There is no surprise that the communication always works alongside the same rules. No matter if it is a newspaper article or shared link on YouTube, twitter or Facebook.

Post http://www.washingtonpost.com/blogs/faster-forward/post/shared-links-have-a-short-lifespan/2011/09/07/gIQABtAAAK_blog.html

deal united and PAY.ON AG cooperate to market their payment services internationally. In cooperating, both companies optimise their services and manifest their global coverage.

PAY.BY.SHOPPING is now connected to the PAY.ON gateway PayPipe and fully integrated into the platform PaySourcing. The two systems enable payment providers like PSPs through a single interface global online payment processing as well as access to the biggest network of connectors and payment schemes worldwide. For deal united, this cooperation offers great potential to find new business partners and the opportunity to promote their product extensively. By connecting the international payment method PAY.BY.SHOPPING, PAY.ON extends its services with a further payment scheme for payment providers worldwide.

Markus Wiedemann, Head of Sales Europe at deal united, says: “We are very lucky to have won the perfect technical partner for our national and international expansion. With PAY.ON, PAY.BY.SHOPPING can be integrated by merchants much faster and easier. We offer merchants an alternative payment method, which considerably increases conversion rates.”

For PAY.ON, Nikolaus von Taysen, member of the executive committee, comments: “We are happy to have deal united on board. We support our cooperation partners in their global market penetration and enable them access to international payment providers, whom they can then employ as resellers of their payment method. With PAY.BY.SHOPPING we add yet another intelligent and extraordinary payment scheme to our portfolio. The concept is easy to understand and an excellent alternative to conventional payment options. We look forward to a successful cooperation.”

Tengelmann and previous investors have invested in deal united to push ahead the expansion of the Munich-based payment specialist.

deal united has successfully concluded a second round of financing. In addition to the lead investor Tengelmann E-Commerce Beteiligungs GmbH, the existing investors Bertelsmann Digital Media Investments in corporation with KFW Bankengruppe, High-Tech Gründerfonds and Venture Incubator have also joined the series B financing round. The new proceeds will be used to further fuel the already existing global brand awareness.

Since the beginning of the year deal united has more than doubled its turnover in comparison with the previous year. Dr. Jarg Temme, CEO and co-founder of deal united says: “The demand for alternative payment options is significant. With PAY.BY.SHOPPING deal united has discovered a need which opens up new potential for more growth worldwide. We want to use the financing round to invest in new staff to handle the rising demand for our alternative payment method.”

Christian Winter, CEO of Tengelmann E-Commerce Beteiligungs GmbH is convinced of the PAY.BY.SHOPPING concept. “That, what distinguishes deal united is the ability to offer an added value payment method for all parties participating. The modern concept as well as the ambitious team behind deal united has impressed us. We are glad to join deal united’s expansion.”

Romy Schnelle, Investment Manager at High-Tech Gründerfonds adds: “We are pleased to again take part in the positive development of deal united with our financial backing. Furthermore we are glad to have won with Tengelmann another renown investor.”

deal united strikes again – helping to extend offers to developers on Facebook into Europe, through a partnership with TrialPay.

This announcement comes fresh off the heels of the tremendous growth deal united has experienced, and let’s just say – we are eager to take off running.

Starting on July 1st, deal united will augment Facebook’s existing European inventory through an integration with TrialPay. Game developers using Credits on Facebook will automatically benefit from this partnership via existing Earn Credit integrations. Working with Facebook truly creates a great opportunity for deal united. We look forward to bringing new offer inventory live via the TrialPay partnership.

Want to get to know deal united better? Now you can Like us on Facebook, too! Visit our Facebook Page to stay up-to-date on the latest deals and events at deal united.