The term “CPO” (cost per order) describes a variant of online advertising  cost.  Advertisers pay a certain amount for each sales transaction generated in their online shop through a campaign. Unlike with CPL (cost per lead), CPC (cost per click) or CPM (cost per thousand views) advertisers do not pay per view or click, but only for the customers who actually bought something through a campaign.

deal united campaign with the browser game Khan Wars

deal united focuses on CPO deals. This means we offer users a free product, voucher, premium membership or a certain amount of virtual currency for purchasing from one of our well-known advertiser partners. We call this concept “value for value.”

CPO Benefits Everyone

• Merchants generate incremental revenue from the non-buyers who are converted into buying customers.
• Merchants get higher payouts. Since real sales transactions stand behind the payouts, the payouts are a multiple of the offers that are based on CPL, CPC or CPM.
• Advertisers only pay for customers that are led to their shop through the campaigns and actually buy something. This way, they gain access to customers, like online gamers or niche shoppers, from target groups  they wouldn’t have reached through traditional advertising channels.
• Customers can make a purchase they already planned to make and get a bonus on top of it – a free product, voucher, premium membership or virtual currency. A great deal!

The deal united concept as explained for customers on the landingpage of the campaign

deal united provides these and other marketing solutions without any additional costs for online merchants like web shops, software publishers, game publishers, online communities, etc.

Vouchers, discounts and free products are refunded by our advertising partners who also benefit from the concept.

Merchants: Check out www.dealunited.com/merchants for further information or to register free of charge.

Advertisers: Check out http://www.dealunited.com/advertisers for further information or to register free of charge.

End users: Check www.dealunited.de/shop (German language) for the latest and greatest deals.