Little known fact: Almost half of all seasonal merchandise sales are made in the weeks before Easter, putting this holiday up there near Christmas and Valentine’s Day as one of the most lucrative retail events of the year.
The eCommerce market has also caught on to this fact and integrated special Easter goods like candies (chocolate Easter eggs and Easter bunnies), decorative items and spring flower bouquets into their product lines. Some merchants, however, don’t have such a clear chance to take advantage of the Easter sales boom. Software vendors, online games and social communities, as well as web shops that sell electronics, pet articles or clothing, often don’t even consider Easter as a money-making opportunity.
If you’re one of these online service providers, deal united has proven marketing solutions that can help you change this. How? By offering your shoppers and users the opportunity to buy something for Easter and get a free product, software download, voucher or virtual currency as a bonus from you. Best of all, the free gift won’t cost you a thing.
You can offer users deals like “Get free software when you buy Easter decorations!” or “Buy an Easter bouquet and earn virtual currency for free.” Your user makes a purchase they already planned to make and gets free stuff to boot, while you get paid for the free gift out of proceeds from the purchase. Integration is free for merchants as well.
You can deliver these messages to these customers any way you want — however it makes the most sense for you and your bussiness. You might choose to place a banner on your home page, have a reminder pop up when they leave your site, send emails or insert a message into your game or software application.
By displaying targeted holiday-oriented messages, you can make the spring holidays more profitable for your site. Contact us now about creating an Easter or Mother’s Day campaign, or to find out how deal united can increase your conversion year-round.
Check out www.dealunited.com/merchants for further information or to register free of charge.