Kai’s presentation at this years iStrategy was a great success. Check out the amazing sketch of his speech created by one of the attendees.
The Internet article “Shared links have a short lifespan” by Hayley Tsukayama and the related article “You just shared a link. How long will people pay attention?” by bilty blog raise a problem of how long a link can stay topical online, and if a link’s lifespan depends on where to publish it. Indeed, we hardly ever wonder how long our blog or link stays acute to the like-minded people or just any average users. Or maybe we just place it wrong?
Yet, however long we intend the link to attract the attention of the readers, the analysis of the anatomy of a shared link’s lifespan gives a deplorable conclusion: no link will last longer than average 2,8 hours – on Twitter, 3.2 hours – on Facebook and the winning 7.4 hours – on YouTube. Such outcome has been calculated out of several links’ so-called half life: the amount of time at which the link will receive half of the clicks it will ever receive after it’s reached its peak. Although the ‘experimental’ links all had different topics, pictures and content, they all followed the same pattern: a fast rise, and a slow drop-off. Ultimately, the bitly science team outline that it’s the content of your link that makes it more long-lasting, rather than a place where to place it.
So what could I possibly add here? There is nothing older than yesterday’s news. There is no surprise that the communication always works alongside the same rules. No matter if it is a newspaper article or shared link on YouTube, twitter or Facebook.
From August 18 to August 22, 2010 deal united presented the marketing solution PAY.BY.SHOPPING and the new platform GamesClubCard. Our booth A-013 in hall 4.2 was highly frequented and we met several new future business partners.
2010 was deal united’s first year having our own booth at Gamescom, and we were crossing our fingers that everything would work out. Sadly, our Carrera race track wasn’t appreciated as much as we hoped it would be, but despite that, the Gamescom 2010 was a great success for deal united and we will definitely come back in 2011.
deal united sends our a big thanks all partners who met with us at the Gamescom, as well as to Bertelsmann Digital Media Investments and everyone who dropped by our booth. Hope to see you all next year!