Create incentives with Facebook Credits

deal united extends its portfolio by Credits Rewards. As of today with Credits Rewards online service providers can offer their customers Facebook Credits also outside the social network. Credits Rewards, in its turn, provides the technical realization.

Credits Rewards enables online providers to use Facebook Credits as an incentive to make purchases, competitions, surveys and user registrations more attractive to customers. The promotion can be implemented in a multitude of ways, such as directly via Facebook, on company websites and through newsletters. Credits Rewards ensures the prompt delivery of Facebook Credits to the actual Facebook customer account.

As an official distributer of Facebook Credits deal united is one of only three dealers worldwide. In Germany deal united is currently the only authorised provider to supply online service provider with Facebook Credits for their customers.

Together with the launch of Credits Rewards, the official homepage www.creditsrewards.com will go live today as well. The homepage contains all important information about the product. At the same time online service providers will be able to get in touch with the Credits Rewards team.

Dr. Jarg Temme, CEO at deal united, says “The demand for Facebook Credits is immense. Opportunities for users to purchase virtual currency by using Facebook Credits are on the rise. We are very proud to be the only German distributor of Facebook Credits. Our product Credits Rewards enables online service providers to be a part of the increasing Facebook Credits trend worldwide.”

Facebook Credits are used as a virtual currency on the social network Facebook. Currently, Facebook Credits can be used for purchasing virtual products such as online games currency, music downloads, gift cards, tickets and coupons only. Nevertheless, additional applications for Facebook Credits such as watching concerts online or customer lotteries continue to increase.

The annual event of IAB forum will start on the 12^th-13^th October 2011 at MiCo Gate Congress center in Milan. The Interactive Advertising Bureau (IAB) is one of Italy’s most important events concerning digital advertising and communication. The forum provides operators as well as international experts the opportunity to meet and exchange experiences concerning the digital communication field.

Markus Wiedemann, the head of Sales Europe for deal united, will be in attendance at this year’s event to partake in congress and networking sessions.

If you are interested to meet Markus in Milan, please send him an email at advertiser@dealunited.com to arrange an appointment. We are looking forward to seeing you there!

This time deal united is a Premium sponsor of Affiliate NetworxX in Munich. Affiliate NetworkxX is a special networking event on affiliate marketing. The purpose of the event is to exchange online marketing info, make new contacts or share experience with partners in relaxed and informal atmosphere.

With over 700 participants each year, this event is the largest one of its kind in Germany. The participants are mainly agencies, affiliate networks, affiliates and merchants. The event will be held on 06.10.2011 at 18.30 at Airbräu-Tenne at the Munich airport. This is located in the central area of Munich Airport, between Terminal 1 and Terminal 2.

Come and join us there! We will be excited to meet you!

The second Bavarian a4uexpo is well under way today in Munich, launching the first day of this two day Affiliate and Performance Marketing conference. Boasting over 1,000 delegates and 40 conference sessions, this exposition creates a unique opportunity for experts of all relevant professions to share their knowledge and interact with other professionals in the biz.

deal united’s own Head of Advertiser Marketing, Markus Steiner, will be attending the event, soaking up insider tips and representing deal united as well as our product PAY.BY.SHOPPING. He will be attending several of the conference sessions and mingling at the networking sessions, so if you are attending the a4uexpo either June 7th or 8th, we look forward to seeing you for round two!

If you’d like to meet up with Markus at the a4uexpo or are interested in contacting him, just send an email to markus.steiner@dealunited.com

The premier affiliate marketing conference, Affiliate Summit West, will take place January 9-11, 2011 at Wynn Las Vegas.

The three-day conference will include educational sessions on the latest affiliate marketing trends and an exhibit hall with affiliate merchants, vendors and networks.

Markus Steiner (Head of Advertiser Marketing) and Daniel Shefer (President, deal united Inc.) will attend the Affiliate Summit West 2011.

To meet them or make an appointment beforehand please contact advertiser@dealunited.com

a4uexpo is Europe’s largest Performance Marketing Conference with over 1,000 delegates, 48 conference sessions, an all-inclusive middle evening party, a pre- and post-event networking bash and a buzzing expo hall — all for the leading entrepreneurs and players within the dynamic £10bn Affiliate & Performance Marketing industry.

deal united will be present at the conference in London on October 12th and 13th, 2010.  Markus Steiner (Head of Advertiser Marketing) and Veronika Beuschel (Junior Marketing Manager) will attend the conference, so if you’d like to meet with them or make an appointment beforehand, please contact advertiser@dealunited.

Sucessfull advertising on the internet has become more and more difficult. Internet users tend to simply ignore banner promotions and close pop-ups and pop-unders without bothering to read them. As a result, companies are now approaching potential customers with guerilla-like marketing strategies: video commercials laid over the largest part of the website or hidden close buttons on pop-ups that force users to click on the advertisement, not to mention the seemingly infinite range of ads that flash, blink, vibrate and somersault around the user’s browser window.

While those kinds of advertising grab attention, they fail to leave a positive impression. Why? Because watching and listening to those ads is truly annoying for the users who are forced to do so against their will. Even if many companies think differently, the benefit is not worth angering most of the potential customers: If you put a big ad in front of 100 people, you will might get 2 of them to click on it. If you make it emit annoying sounds and hide the close button, it might get 5 clicks — or you might lose users who migrate to sites that don’t bombard them with frustrating ads. As a company you should ask yourself: is it really worth it to spend a ton of money on a marketing strategy that may get 10% of the users to click while 90 % of them leave angry and annoyed?

A completely different approach to address users comes from offline retail: advertising at the point of transaction. In every supermarket or shop selling physical goods (books, clothing, electronics and so on), the customer is presented with a range of products displayed near the check-out. Everyone has seen the sweets, packages of batteries, beauty products and various accessories, and everyone has been lured in by the strategically placed candy and last-minute oh-I-forgot-that items. Why shouldn’t eCommerce adopt this strategy, too?

deal united’s PAY.BY.SHOPPING allows online shops and services to advertise at the point of transaction. How? PAY.BY.SHOPPING is a cross selling marketing solution: Customers, like players of online games, can get virtual currency for free if they make a purchase at one of the advertising partners’ shops. To take part in the offer, the player goes to the payment section of the game, clicks the button for deal united, is presented with a range of advertising partners and selects one of them.

It’s a lot like what stores do at the check-out, but instead of goods, users are presented a wide range of shops. They have already selected a product (free virtual currency/software) and in order to redeem it, they go shopping in an online store that has no connection to the original business (gaming, software, online services). Imagine standing in an electronics store and someone offers you a free coffee machine if you buy a book at the store across the street!

All deal united campaigns are based on CPO (cost per order). This means that every advertising partner only pays for customers who really come into their online shops through a deal united campaign and actually buys something. No money is exchanged when someone simply clicks on the displayed advertisement.

• Double turnover: Clever cross-selling connects gaming and eCommerce
• deal united presents monetization concept at the GamesCom 2010 hall 4.2, booth A-013

How can online retail marketing be successfully combined with online gaming? At this year’s GamesCom in Cologne, deal united will present new marketing approaches for increasing profits in both business areas.

According to the study by greentube and gamematrix published in July, casual gamers don’t just congregate on the net to play games, but also to shop. deal united’s business model makes use of this fact — to the advantage of the eCommerce and gaming industries. PAY.BY.SHOPPING, the reward shopping platform for monetization of digital and virtual goods, develops cross-selling campaigns for games publishers in cooperation with renowned advertising partners such as buecher.de, OTTO and myToys. Gamers receive a fixed amount in virtual currency as a bonus for their respective online game when they shop with one of our partners. The virtual currency then allows them to buy additional functions for their characters.

Online Retailers Gain Customers

Dr. Jarg Temme CEO deal united

“Our advertising partners pr0vide the shopping deals. Every gamer who finds their way to the shops via an online game and makes a purchase and receives a bonus,” says Jarg Temme, CEO of deal united. The so-called PAY.BY.SHOPPING campaigns are intended to strengthen the bond between gamers and games while increasing profits in gaming and online retail. “Games offer great potential for growth in sales that has not yet been fully exploited by any means. Through the cooperation with well-known online shops, it is easier to get gamers interested in fee-based features in a game. At the same time, online retail acquires more new customers.”

In-game messages, pop-unders, banners and buttons grab gamers’ attention and notify them of the deals . PAY.BY.SHOPPING campaigns are an ideal long-term conversion solution and are particularly effective for garnering revenue during seasonal events like Mother’s Day and Christmas, allowing games publishers to profit from popular yet unrelated events.  “Special offers, for example for Mother’s Day or the summer sales season, are very popular. The games provider decides how long the cooperation with the advertising partners will last,” Temme explains further.

Conversations at GamesCom

deal united is presenting our marketing concepts for games publishers and online retailers from the August 18-22 at the GamesCom in Cologne (hall 4.2, stand A-013). Conversations and interviews are possible at any time upon agreement.

Company contact:
deal united
Daniela Reichert
daniela.reichert@dealunited.com
t: +49 (0) 89 381 535 868

PR agency contact:
Agentur Frische Fische
Anja Gorille
anja.gorille@frische-fische.com