From August 18 to August 22, 2010 deal united presented the marketing solution PAY.BY.SHOPPING and the new platform GamesClubCard. Our booth A-013 in hall 4.2 was highly frequented and we met several new future business partners.

2010 was deal united’s first year having our own booth at Gamescom, and we were crossing our fingers that everything would work out. Sadly, our Carrera race track wasn’t appreciated as much as we hoped it would be, but despite that, the Gamescom 2010 was a great success for deal united and we will definitely come back in 2011.

deal united sends our a big thanks all partners who met with us at the Gamescom, as well as to Bertelsmann Digital Media Investments and everyone who dropped by our booth. Hope to see you all next year!

Now Runes of Magic players can receive game diamonds for free when they shop online at renowned deal united partners like buecher.de, OTTO, myToys or Neckermann. deal united, the reward shopping platform for monetization of virtual and digital goods, is implementing this offer together with our partners and Frogster Interactive Picture AG, publisher of Free2play Massively Multiplayer Online Games (MMOG).

Runes of Magic is a free MMOG, in which gamers can purchase diamonds to open up additional features within the game such as mounts and potions. With deal united, gamers now receive 300 diamonds free (worth 15.- € or 12.50 £) for their online purchases.

More Fun with Diamonds
“This offer is aimed at giving our gamers the opportunity to test out the features in our diamond shop,” explains Björn Koschin, CEO at Frogster. “They receive the diamonds as a reward for shopping with our cooperation partners. This promotion is a fantastic opportunity to combine online shopping with great gaming!“

Online Shops Give Diamonds Away
“Online gamers can now literally dig for diamonds when they shop online,” says Jarg Temme, CEO at deal united. “Our advertising partners — the online shops — fund the campaign. They’re giving diamonds to everyone who finds their shop through the role playing game and makes a purchase.” deal united offers the rewards promotion to gamers from Germany, France, Great Britain and Spain.

Increased Turnover for Gaming Industry and  eCommerce
deal united is bringing games publishers and online shops together with the cross-selling solution Pay4You. Pay4You is aimed at rewarding gamers for their online purchases. The cross-selling concept is designed to boost turnover for products, digital goods, online services and software as part of seasonal events or over a longer period of time.

deal united at GamesCom
deal united is showcasing the concept to interested gamers and publishers at GamesCom from August 18 to 22 in Cologne (Hall 4.2, booth A-013). Interviews are also possible throughout the event on prior arrangement.

• Double turnover: Clever cross-selling connects gaming and eCommerce
• deal united presents monetization concept at the GamesCom 2010 hall 4.2, booth A-013

How can online retail marketing be successfully combined with online gaming? At this year’s GamesCom in Cologne, deal united will present new marketing approaches for increasing profits in both business areas.

According to the study by greentube and gamematrix published in July, casual gamers don’t just congregate on the net to play games, but also to shop. deal united’s business model makes use of this fact — to the advantage of the eCommerce and gaming industries. PAY.BY.SHOPPING, the reward shopping platform for monetization of digital and virtual goods, develops cross-selling campaigns for games publishers in cooperation with renowned advertising partners such as buecher.de, OTTO and myToys. Gamers receive a fixed amount in virtual currency as a bonus for their respective online game when they shop with one of our partners. The virtual currency then allows them to buy additional functions for their characters.

Online Retailers Gain Customers

Dr. Jarg Temme CEO deal united

“Our advertising partners pr0vide the shopping deals. Every gamer who finds their way to the shops via an online game and makes a purchase and receives a bonus,” says Jarg Temme, CEO of deal united. The so-called PAY.BY.SHOPPING campaigns are intended to strengthen the bond between gamers and games while increasing profits in gaming and online retail. “Games offer great potential for growth in sales that has not yet been fully exploited by any means. Through the cooperation with well-known online shops, it is easier to get gamers interested in fee-based features in a game. At the same time, online retail acquires more new customers.”

In-game messages, pop-unders, banners and buttons grab gamers’ attention and notify them of the deals . PAY.BY.SHOPPING campaigns are an ideal long-term conversion solution and are particularly effective for garnering revenue during seasonal events like Mother’s Day and Christmas, allowing games publishers to profit from popular yet unrelated events.  “Special offers, for example for Mother’s Day or the summer sales season, are very popular. The games provider decides how long the cooperation with the advertising partners will last,” Temme explains further.

Conversations at GamesCom

deal united is presenting our marketing concepts for games publishers and online retailers from the August 18-22 at the GamesCom in Cologne (hall 4.2, stand A-013). Conversations and interviews are possible at any time upon agreement.

Company contact:
deal united
Daniela Reichert
daniela.reichert@dealunited.com
t: +49 (0) 89 381 535 868

PR agency contact:
Agentur Frische Fische
Anja Gorille
anja.gorille@frische-fische.com