What? You haven’t even thought about it yet? No worries, deal united is here to keep your fat out of the fire this Mother’s Day. With our latest offers, you even get a gift for buying a gift! Check out some of our special Mother’s Day deals.
Whether you give her flowers, shoes, candy or livestock for her Farmerama farm, we hope we can help you find that special gift for Mom this year.
From deal united by Torsten Bongartz
We all know from the fluctuation in our own bank accounts that in some seasons, for example the time around Mother’s Day, Easter and Christmas, people are in a giving mood and are willing to spend more money than usual on physical goods and gifts.
That being said, Christmas trade for 2010 seems quite promising for both online and offline retail sellers. According to the Kelkoo study, Europeans will spend 313 billion Euro ($420 billion) on holiday retail sales alone, and online shopping is expected to emerge as one of the key drivers for the entire industry. Compared to 2009, online revenue will increase up to 25.1% and generate a total revenue of 32 billion Euro ($ 44.5 billion).
deal united’s PAY.BY.SHOPPING allows you to harness this willingness to pay and increase your sales with special Christmas-themed campaigns.
So, how does it work?
You offer users a 2-for-1 deal: When they purchase a product at one of our advertising partners’ shops, they get your product at no cost. But don’t worry — in return, deal united pays you for the free virtual or digital good. Our partnerships with well-known brands like Gap, OTTO and Toys “R” Us make this possible and ensure that there’s an attractive offer for every consumer’s taste. These offers are especially effective during the holidays, when our merchants have seen up to 100% increase in sales with us. For further information, you can request our case studies at http://www.dealunited.de/home/en/business/information.
It truly is an unbeatable bargain. Your users can purchase a Christmas gift they would buy anyway and get your product for free while you increase your sales and revenue.
We’ve made the whole thing possible in 3 steps:
For further information, please contact firstname.lastname@example.org
So when you think of Mother’s Day, internet software is probably the last thing that pops into your mind, right? Well, with deal united, things take a different turn. This year, software company Avira created a deal united campaign for Mother’s Day, combining a sales offer with a holiday that actually has nothing to do with their products.
Avira integrated the special Mother’s Day offer into their usual pop-up that encourages users of the free version of the security software to consider buying an upgrade. Instead of the usual message, users saw “Buy a gift for Mother’s Day and get AntiVir Premium for free.” Interested customers could get the software free of charge if they chose to make a purchase with one of deal united’s advertising partners, which appropriately included online flower and gift shops like Valentins, OTTO and myToys.
The advertisers, in turn, gained customers and boosted sales. For Avira, the deal was completely free of charge, since the free product was refunded by the advertiser from a portion of the sales profit. The customer also benefited, since they bought a gift for Mom and got free software as a bonus.
Mother’s Day falls on the 9th of May this year in many countries, including Germany, Italy and America. Of course, Mother’s Day is all about the moms, but for many businesses — especially those in the flower and candy industries — Mother’s Day also means major money. Restaurants make a killing, too, and so do jewelers, clothing stores and many other businesses. And now, so can you.
“What? But I’m the **insert online business** market,” you say? Let us explain. You’re trying to sell an online product, perhaps software upgrades or virtual currency for your online game. Through deal united, your users can go shopping online with our advertising partners, buy Mom a gift and get a bonus product — the software or virtual currency — from you for free. The advertiser pays for the free bonus from a portion of the sale. This allows you to make revenue on your products that certain users might not have otherwise bought. In combination with our wide range of well-known advertisers, such as contain flower shops and retail stores with a wide range of gifts for mothers, customers win as well: They buy Mom a gift and get a bonus gift for them to keep, for free!
4 Ways to Boost Mother’s Day Sales with deal united:
1. Shopping Bonus
Several studies show that internet shoppers are only ever satisfied if they get special bonuses like coupons, welcome gifts or discounts. With deal united, you can offer bonuses to your customers without paying a dime — the bonus you offer will be refunded by the advertisers. Especially for holidays like Mother’s Day, this comes in quite handy, as you can appeal to your customers with special messages. This is even useful for online retailers, who can place a special banner in their shop, like: “Mother’s Day Special: Buy Mom a present and get a free coupon now!” You as a retailer then benefit from the holiday by boosting your sales and gaining satisfied customers who are actually likely to spend more than the voucher amount in your shop.
2. Use Email Campaigns to Reactivate Customers
Got inactive customers? You can reactivate them with special offers via emails campaigns. Let them know they’ll get a free gift from you if they make a purchase at one of deal united’s advertisering partners. You’ll reach customers that might not have even thought about shopping online for Mother’s Day, let alone at your shop.
3. Get Users’ Attention
In order to boost your sales on Mother’s Day, you have to inform your customers about your incredible offers. The easiest and most effective way to do this is by placing a banner in a prominent location on your website. This way, you can be sure that as many customers and visitors will see it as possible. You can also utilize pop-unders. These pop up under the open window, so that when a user closes out of your shop, they see a message from you — it’s an ideal way to remind non-buying visitors that they can get a free gift.
4. Purchase Incentive Vouchers
If you own a web shop offering goods that are completely un-Mother’s Day related, like office supplies, pet food or software, you can still increase your sales with our incentive model, which encourages shoppers to shop in your shop and get a voucher from another shop for free, for example: “Shop now for 50 euros and get a voucher for Valentins worth 20 euros for free!” You’ll boost your sales on Mother’s Day and your customers will have the opportunity to buy a gift as well.
Little known fact: Almost half of all seasonal merchandise sales are made in the weeks before Easter, putting this holiday up there near Christmas and Valentine’s Day as one of the most lucrative retail events of the year.
The eCommerce market has also caught on to this fact and integrated special Easter goods like candies (chocolate Easter eggs and Easter bunnies), decorative items and spring flower bouquets into their product lines. Some merchants, however, don’t have such a clear chance to take advantage of the Easter sales boom. Software vendors, online games and social communities, as well as web shops that sell electronics, pet articles or clothing, often don’t even consider Easter as a money-making opportunity.
If you’re one of these online service providers, deal united has proven marketing solutions that can help you change this. How? By offering your shoppers and users the opportunity to buy something for Easter and get a free product, software download, voucher or virtual currency as a bonus from you. Best of all, the free gift won’t cost you a thing.
You can offer users deals like “Get free software when you buy Easter decorations!” or “Buy an Easter bouquet and earn virtual currency for free.” Your user makes a purchase they already planned to make and gets free stuff to boot, while you get paid for the free gift out of proceeds from the purchase. Integration is free for merchants as well.
You can deliver these messages to these customers any way you want — however it makes the most sense for you and your bussiness. You might choose to place a banner on your home page, have a reminder pop up when they leave your site, send emails or insert a message into your game or software application.
By displaying targeted holiday-oriented messages, you can make the spring holidays more profitable for your site. Contact us now about creating an Easter or Mother’s Day campaign, or to find out how deal united can increase your conversion year-round.
Check out www.dealunited.com/merchants for further information or to register free of charge.