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Halloween is just around the corner!
The gleeful sounds of “trick or treat!” will ring from neighborhoods everywhere once again on October 31st. But it won’t just be constumed kids cleaning up this year — Halloween guarantees high turnover for offline retail. People spend a lot of money on costumes, Halloween make-up, movies and decorations every year.
With deal united’s alternative payment method PAY.BY.SHOPPING, game publishers, software vendors and online services can also benefit from the seasonal event. How? By activating players’ willingness to pay for Halloween-related products.
Most game publishers, software vendors and online services face the same problem: players and users are not willing to spend money on premium-version software, virtual currency or additional features. They do, however, enjoy online shopping and Halloween.
So why not make this user readiness work to your favor, while at the same time giving them a worthwhile deal? With PAY.BY.SHOPPING, you can offer them a bonus like software, virtual currency or a premium account free of charge if they shop at one of deal united’s partners. The bonus you give a way for free will be refinanced by our partner shops.
deal united only works with high-quality advertising partners like myToys and OTTO in Germany, Toys”R”Us and Spartoo in the UK and Priceminister and plusdemags in France, which enables you to present your users with attractive offers for Halloween while boosting your revenue.
2009 nothworks Software GmbH did a Halloween special for the football manager goalunited
The advantages of PAY.BY.SHOPPING for Halloween:
Monetization:
Activate your users’ desire to buy Halloween-related products like costumes and decoration articles.
Increased Revenue
With a Halloween campaign, you will generate incremental revenue by addressing your users with attractive offers.
Seasonal Event:
Benefit from Halloween even if your business is unrelated to the holiday.
Global Orientation:
PAY.BY.SHOPPING from deal united is available around the globe, currently focusing on the USA and Europe.
The campaign was implented in Germany, Austria, Switzerland, France, Spain, Italy and UK
- The online marketing platform deal united is implementing a campaign for Paragon Backup & Recovery 10 Home
- Customers can order football merchandise from deal united’s advertising parterns and get Paragon software free!
The Paragon software group is our newest advertising partner, just in time for World Cup season! The software vendow is taking part in our World Cup 2010 campaign, which allows internet shoppers to get Paragon’s Backup & Recovery 10 Home software free of charge if they purchase football fan products at one of deal united’s partner shops. Shoppers get a great deal, and Paragon turns the currently high demand for football merchandise into real revenue with deal united’s Pay4You conversion model. (update: Pay4You renamed PAY.BY.SHOPPING)
“deal united’s Pay4You model enables us to address new customer groups and fans of the football World Cup at the same time, all of whom can benefit from our products,” says Renato Jurjevic, Sales Manager Consumer Channel DACH of Paragon Software. Paragon’s Backup & Recovery 10 Home software saves data and administrates complex backup routines, restoring both single files and complete systems in one stroke.
Pay4You
The Pay4You concept from deal united brings together software vendors, games publishers and other online service providers with offers from renowned advertisers like OTTO, bonprix or myToys in order to increase revenue for OSPs and bring in new customers for advertisers. Such offers, called “campaigns,” are especially lucrative during seasonal events, such as the current World Cup.
“A lot of online shoppers want to buy fan products anyway, so the marketing model comes at the right time”, explains Dr. Jarg Temme, CEO of deal united. “The software awarded by professional magazines will be reimbursed by a commission the advertiser pays to Paragon. Every software package sold generates revenue, since implementingPay4You is completely free of charge for merchants.”
Online merchants can notify users of special offers by email campaigns, pop-unders or banners. To address hesitant buyers directly, pop-unders are particularly suitable for the ideal placement of Pay4You campaigns — when the customer abandons a potential purchase, a pop-under tells them they can get the product for free by shopping with our partners. Pay4You is the best way to increase the user’s willingness to pay for digital goods, services and software over the long term and throughout the year, as well as to generate revenue on specific holdiys like Mother’s Day and Christmas.
About Paragon Software Group:
The Paragon Software Group is was the first to develop and distribute innovative and solid technologies and software solutions for home PCs, company servers and authorities. Paragon is known for producing increasingly strong products for the mobile phones, smart phones and handhelds sectors. The company was founded in 1994 and is well-established in Germany, Russia, Japan and the USA, selling products in over 150 countriesthrough a network of distributors and retailers, as well as the company homepage. Paragon software provides innovative solutions for a wide range of renowned companies and partners such as Cisco, Dell, Toshiba, Siemens, Microsoft, Motorola and Nokia. www.paragon-software.com
About deal united:
deal united provides the groundbreaking worldwide payment method PAY.BY.SHOPPING. We link merchants, advertisers and internet users in a mutually profitable way that supplies merchants with revenue, advertisers with new customers and users with the opportunity to get virtual credits or actual products for free. In collaboration with over 500 merchants — from game developers to online shops — and more than 2,000 advertisers, deal united reaches millions of users worldwide.
On June 11, the FIFA World Cup 2010 will kick off in South Africa. Soccer fans all over the world will once again watch the games to cheer for their favourite team. But the World Cup isn’t just one of the biggest sports events of 2010 — it’s also the biggest sales event of 2010 for savvy businesses. They’ll be rolling in revenue from country flags, whistles of all sizes and soccer jerseys, to ball-shaped pens, brand new grills and even widescreen televisions for a better game expierence.
Retailers have already recognized the potential of the FIFA World Cup, and even businesses in other industries want a slice of the cake. Cafés and bars offer public viewing, bakeries sell ball-shaped loaves of bread and even beer labels have been re-designed to catch fans’ eyes. In online business, web shops and other retail services also offer special goodies for the World Cup. But what about software vendors and online games? Is it far-fetched to think they could benefit from World Cup fever, too?
The thought isn’t as odd as you might think — not if you’re familiar with deal united’s innovative marketing solution Pay4You (UPDATE: Pay4You has been renamed PAY.BY.SHOPPING). We bring together online shops that offer merchandise for the World Cup with merchants like software vendors, online games and services. How? With Pay4You, online service providers can offer customers virtual currency or a free software upgrade for shopping at one of our advertisers’ online fan shops. Users will make a purchase they would have made anyway and get a bonus for free. Moreover, Pay4You doesn’t cost merchants a cent. Integration is free, and the bonus product/virtual currency is reimbursed by the advertiser from a portion of the purchase made.
deal united is an ideal choice for advertisers as well. They win new customers, like online gamers and social community members, who they might not have reached through traditional advertising channels. deal united gets these customers into online shops and ready to make an actual purchase.
With deal united, everybody wins.
Merchants increase revenue.
Advertisers win new customers.
Customers get great 2-for-1 deals.
For further information about possibilities of integration or to register free of charge, please contact us at merchant@dealunited.com or advertisers@dealunited.com or go to www.dealunited.com/merchants.
Little known fact: Almost half of all seasonal merchandise sales are made in the weeks before Easter, putting this holiday up there near Christmas and Valentine’s Day as one of the most lucrative retail events of the year.
The eCommerce market has also caught on to this fact and integrated special Easter goods like candies (chocolate Easter eggs and Easter bunnies), decorative items and spring flower bouquets into their product lines. Some merchants, however, don’t have such a clear chance to take advantage of the Easter sales boom. Software vendors, online games and social communities, as well as web shops that sell electronics, pet articles or clothing, often don’t even consider Easter as a money-making opportunity.
If you’re one of these online service providers, deal united has proven marketing solutions that can help you change this. How? By offering your shoppers and users the opportunity to buy something for Easter and get a free product, software download, voucher or virtual currency as a bonus from you. Best of all, the free gift won’t cost you a thing.
You can offer users deals like “Get free software when you buy Easter decorations!” or “Buy an Easter bouquet and earn virtual currency for free.” Your user makes a purchase they already planned to make and gets free stuff to boot, while you get paid for the free gift out of proceeds from the purchase. Integration is free for merchants as well.
You can deliver these messages to these customers any way you want — however it makes the most sense for you and your bussiness. You might choose to place a banner on your home page, have a reminder pop up when they leave your site, send emails or insert a message into your game or software application.
By displaying targeted holiday-oriented messages, you can make the spring holidays more profitable for your site. Contact us now about creating an Easter or Mother’s Day campaign, or to find out how deal united can increase your conversion year-round.
Check out www.dealunited.com/merchants for further information or to register free of charge.
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