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This October 18th-19
th Markus Wiedemann, Head of Sales Europe of deal united, will be making his way to London to attend the a4uexpo. With over 40 conference sessions to choose from, and more than 1300 international delegates,the a4uexpo London is the UK’s largest Affiliate and Performance Marketing event and takes place at the Hilton London Metropole.
deal united will use this opportunity to network and to address crucial topics about Affliate Marketing with key players in the industry.
If you would like to meet Markus at the a4uexpo London, please send an email to advertiser@dealunited.com in order to arrange a meeting. We hope to see you in London!
The annual event of IAB forum will start on the 12th-13th October 2011 at MiCo Gate Congress center in Milan. The Interactive Advertising Bureau (IAB) is one of Italy’s most important events concerning digital advertising and communication. The forum provides operators as well as international experts the opportunity to meet and exchange experiences concerning the digital communication field.
Markus Wiedemann, the head of Sales Europe for deal united, will be in attendance at this year’s event to partake in congress and networking sessions.
If you are interested to meet Markus in Milan, please send him an email at advertiser@dealunited.com to arrange an appointment. We are looking forward to seeing you there!
From deal united by Torsten Bongartz
We all know from the fluctuation in our own bank accounts that in some seasons, for example the time around Mother’s Day, Easter and Christmas, people are in a giving mood and are willing to spend more money than usual on physical goods and gifts.
That being said, Christmas trade for 2010 seems quite promising for both online and offline retail sellers. According to the Kelkoo study, Europeans will spend 313 billion Euro ($420 billion) on holiday retail sales alone, and online shopping is expected to emerge as one of the key drivers for the entire industry. Compared to 2009, online revenue will increase up to 25.1% and generate a total revenue of 32 billion Euro ($ 44.5 billion).
deal united’s PAY.BY.SHOPPING allows you to harness this willingness to pay and increase your sales with special Christmas-themed campaigns.
So, how does it work?
You offer users a 2-for-1 deal: When they purchase a product at one of our advertising partners’ shops, they get your product at no cost. But don’t worry — in return, deal united pays you for the free virtual or digital good. Our partnerships with well-known brands like Gap, OTTO and Toys “R” Us make this possible and ensure that there’s an attractive offer for every consumer’s taste. These offers are especially effective during the holidays, when our merchants have seen up to 100% increase in sales with us. For further information, you can request our case studies at http://www.dealunited.de/home/en/business/information.
It truly is an unbeatable bargain. Your users can purchase a Christmas gift they would buy anyway and get your product for free while you increase your sales and revenue.
We’ve made the whole thing possible in 3 steps:
- Launch your Christmas campaign now at http://dealunited.de/public/default/register/merchant
- Add the deal united “Get it free” offer via banner, in-game message, login screen, teaser, newsletter or email.
- Increase your sales!
For further information, please contact merchant@dealunited.com
From September 15th to 16th, 2010 the biggest German online marketing conference dmexco will take place in Cologne. This year, deal united will be present with our own booth: Hall 8.1. Booth A-81 – B-080.
This will be the perfect oppurtunity for curious visitors to get a better understanding of our alternative payment method PAY.BY.SHOPPING. deal united will also introduce the new platform GamesClubCard, especially interesting for our advertising partners.
Markus Steiner (Head of Advertiser Marketing), Christine Bialowons (Senior Sales Manager), Veronika Beuschel (Junior Marketing Manager), Tanja Penning (Junior Marketing Manager) and Melanie Richter (Sales Manager) will be representing us, and they would be glad to welcome visitors at our booth, answer questions and discuss potential business partnerships.
To meet up with us there, please contact service@dealunited.com or call +49 (0) 89 381 535 860. Or you can just stop by at our booth: Hall 8.1, booth A-81 – B-080.
Despite the recession and financial crisis, the eCommerce market is growing steadily nearly everywhere in the world, as online retailers and service providers boom. A growing customer base, however, is often accompanied by a growing issue with fraud for internet businesses. To help you out, we’re here to provide you with 5 easy tips to prevent online fraud and safeguard your service:
1. Distinguish Between Professional and Casual Fraud
Be aware that most of your fraud cases will not be professional fraud, committed by individuals who make a living through fraudulent acts, but rather casual fraud, committed by ordinary consumers with a day job. Sad as it is that otherwise normal, honest individuals would try to trick you, casual fraud is easier to deal with than its professional counterpart — mostly because your average user is not familiar with the standard security measures you use.
Professional fraudsters are quite rare in smaller shops, but it’s much harder to hunt them down. Don’t hesitate to cooperate with other online shops and the police if you suspect such activity, as they may already know about this specific fraudster and have information that will help you bring the offender down.
2. Don’t Tempt Your Customer
Try not to tempt regular customers into becoming fraudulent customers by using shoddy security devices. Just as an open front door or an abandoned mobile phone invites a thief, an online shop with no security measures or with obvious security problems can turn ordinary shoppers into fraudsters. Make sure you cover your security bases to help keep honest people honest.
3. Know Your Customer
Consider the opportunies and potential your average customer has for fraud, and adjust your security measures accordingly. If your average customer is a 50-year-old mother, for instance, you might not need as many strict security measures as someone whose average user is 16. The latter is more likely to be tempted into fraud by things like slack control over data entry in the payment process. They might commit fraud, not because it was their initial intention, but because it was easy to do.
4. Detect Patterns
One-time fraud is hard to detect. However, most fraudsters — even casual ones — will become repeat offenders after a success. They’ll change names, email addresses and payment info, and try to fool you repeatedly. In most cases, though, you’ll be able to detect a pattern. Export all transactions from the time period in which the fraud occured, and sort them according to any useful data you have, like names and email addresses, etc. This way, you should be able to recognize the fraudster’s method and identify more transactions as fraud. With this knowledge, you can identify the culprit and take legal action against them.
5. Learn from Previous Offenses
Screen the sales you’ve made so far. When looking closely enough, you’ll probably find suspicious transactions, even if you didn’t notice them at first. By examining those cases in more detail, you can learn a lot about fraud. You might even see that what appears to be a series of normal cancellations is actually the work of a fraudster. Spotting such problematic transactions is the first step in closing security gaps in your shop.
Author: Bernhard Rubenbauer (Product Manager deal united)
Mother’s Day falls on the 9th of May this year in many countries, including Germany, Italy and America. Of course, Mother’s Day is all about the moms, but for many businesses — especially those in the flower and candy industries — Mother’s Day also means major money. Restaurants make a killing, too, and so do jewelers, clothing stores and many other businesses. And now, so can you.
“What? But I’m the **insert online business** market,” you say? Let us explain. You’re trying to sell an online product, perhaps software upgrades or virtual currency for your online game. Through deal united, your users can go shopping online with our advertising partners, buy Mom a gift and get a bonus product — the software or virtual currency — from you for free. The advertiser pays for the free bonus from a portion of the sale. This allows you to make revenue on your products that certain users might not have otherwise bought. In combination with our wide range of well-known advertisers, such as contain flower shops and retail stores with a wide range of gifts for mothers, customers win as well: They buy Mom a gift and get a bonus gift for them to keep, for free!
4 Ways to Boost Mother’s Day Sales with deal united:
1. Shopping Bonus
Several studies show that internet shoppers are only ever satisfied if they get special bonuses like coupons, welcome gifts or discounts. With deal united, you can offer bonuses to your customers without paying a dime — the bonus you offer will be refunded by the advertisers. Especially for holidays like Mother’s Day, this comes in quite handy, as you can appeal to your customers with special messages. This is even useful for online retailers, who can place a special banner in their shop, like: “Mother’s Day Special: Buy Mom a present and get a free coupon now!” You as a retailer then benefit from the holiday by boosting your sales and gaining satisfied customers who are actually likely to spend more than the voucher amount in your shop.
2. Use Email Campaigns to Reactivate Customers
Got inactive customers? You can reactivate them with special offers via emails campaigns. Let them know they’ll get a free gift from you if they make a purchase at one of deal united’s advertisering partners. You’ll reach customers that might not have even thought about shopping online for Mother’s Day, let alone at your shop.
An example for an e-mail campaign
3. Get Users’ Attention
In order to boost your sales on Mother’s Day, you have to inform your customers about your incredible offers. The easiest and most effective way to do this is by placing a banner in a prominent location on your website. This way, you can be sure that as many customers and visitors will see it as possible. You can also utilize pop-unders. These pop up under the open window, so that when a user closes out of your shop, they see a message from you — it’s an ideal way to remind non-buying visitors that they can get a free gift.
4. Purchase Incentive Vouchers
If you own a web shop offering goods that are completely un-Mother’s Day related, like office supplies, pet food or software, you can still increase your sales with our incentive model, which encourages shoppers to shop in your shop and get a voucher from another shop for free, for example: “Shop now for 50 euros and get a voucher for Valentins worth 20 euros for free!” You’ll boost your sales on Mother’s Day and your customers will have the opportunity to buy a gift as well.
For further information, check out www.dealunited.com/merchants and register free of charge, or contact us at merchant@dealunited.com.
The German retailer gutscheinbuch.de used deal united for an Easter campaign
On the March 13, 2010 the German online trading floor Hitmeister will hold the Hitmeister E-Commerce Day 2010 in Cologne. There, online traders, web shop owners and eCommerce service providers will exchange views, meet other companies and listen to several presentations about current trends and developments in online trading.
Dr. Jarg Temme CEO deal united
deal united CEO Dr. Jarg Temme will present on conversion rates and solutions for web shop owners to increase those rates. Our sales managers Christine Bialowons and Benjamin Korten will also attend the Hitmeister eCommerce Day and would be pleased to meet you at booth 14.
For participants of the event, deal united has a special suprise: The opportunity to win a voucher worth 100,- Euro for Travel Check. For further information, please visit our booth and talk to our staff.
If you want to contact us beforehand and make an appointment, please use the following email address: merchant@dealunited.com
About Hitmeister:
The online marketplace Hitmeister is part of the HitFlip Media Trading GmbH and is Europe’s leading online trading floor. Since November 2007, Hitmeister has the goal to allow 100% safe, easy and fair-priced sales and purchases of new and used goods.
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