From deal united by Torsten Bongartz

We all know from the fluctuation in our own bank accounts that in some seasons, for example the time around Mother’s Day, Easter and Christmas, people are in a giving mood and are willing to spend more money than usual on physical goods and gifts.

That being said, Christmas trade for 2010 seems quite promising for both online and offline retail sellers. According to the Kelkoo study, Europeans will spend 313 billion Euro ($420 billion) on holiday retail sales alone, and online shopping is expected to emerge as one of the key drivers for the entire industry. Compared to 2009, online revenue will increase up to 25.1% and generate a total revenue of 32 billion Euro ($ 44.5 billion).
deal united’s PAY.BY.SHOPPING allows you to harness this willingness to pay and increase your sales with special Christmas-themed campaigns.

So, how does it work?

You offer users a 2-for-1 deal: When they purchase a product at one of our advertising partners’ shops, they get your product at no cost. But don’t worry — in return, deal united pays you for the free virtual or digital good. Our partnerships with well-known brands like Gap, OTTO and Toys “R” Us make this possible and ensure that there’s an attractive offer for every consumer’s taste.  These offers are especially effective during the holidays, when our merchants have seen up to 100% increase in sales with us. For further information, you can request our case studies at http://www.dealunited.de/home/en/business/information.

It truly is an unbeatable bargain. Your users can purchase a Christmas gift they would buy anyway and get your product for free while you increase your sales and revenue.

We’ve made the whole thing possible in 3 steps:

• Launch  your Christmas campaign now at http://dealunited.de/public/default/register/merchant

• Add the deal united “Get it free” offer via banner, in-game message, login screen, teaser, newsletter or email.

• Increase your sales!

For further information, please contact merchant@dealunited.com

• Double turnover: Clever cross-selling connects gaming and eCommerce
• deal united presents monetization concept at the GamesCom 2010 hall 4.2, booth A-013

How can online retail marketing be successfully combined with online gaming? At this year’s GamesCom in Cologne, deal united will present new marketing approaches for increasing profits in both business areas.

According to the study by greentube and gamematrix published in July, casual gamers don’t just congregate on the net to play games, but also to shop. deal united’s business model makes use of this fact — to the advantage of the eCommerce and gaming industries. PAY.BY.SHOPPING, the reward shopping platform for monetization of digital and virtual goods, develops cross-selling campaigns for games publishers in cooperation with renowned advertising partners such as buecher.de, OTTO and myToys. Gamers receive a fixed amount in virtual currency as a bonus for their respective online game when they shop with one of our partners. The virtual currency then allows them to buy additional functions for their characters.

Online Retailers Gain Customers

Dr. Jarg Temme CEO deal united

“Our advertising partners pr0vide the shopping deals. Every gamer who finds their way to the shops via an online game and makes a purchase and receives a bonus,” says Jarg Temme, CEO of deal united. The so-called PAY.BY.SHOPPING campaigns are intended to strengthen the bond between gamers and games while increasing profits in gaming and online retail. “Games offer great potential for growth in sales that has not yet been fully exploited by any means. Through the cooperation with well-known online shops, it is easier to get gamers interested in fee-based features in a game. At the same time, online retail acquires more new customers.”

In-game messages, pop-unders, banners and buttons grab gamers’ attention and notify them of the deals . PAY.BY.SHOPPING campaigns are an ideal long-term conversion solution and are particularly effective for garnering revenue during seasonal events like Mother’s Day and Christmas, allowing games publishers to profit from popular yet unrelated events.  “Special offers, for example for Mother’s Day or the summer sales season, are very popular. The games provider decides how long the cooperation with the advertising partners will last,” Temme explains further.

Conversations at GamesCom

deal united is presenting our marketing concepts for games publishers and online retailers from the August 18-22 at the GamesCom in Cologne (hall 4.2, stand A-013). Conversations and interviews are possible at any time upon agreement.

Company contact:
deal united
Daniela Reichert
daniela.reichert@dealunited.com
t: +49 (0) 89 381 535 868

PR agency contact:
Agentur Frische Fische
Anja Gorille
anja.gorille@frische-fische.com

Vacation season holds the same value for eCommerce as for offline retail nowadays: it’s a lucrative opportunity for both to generate more sales. But what about software vendors, game publishers and online services? How can they benefit from the summer cash flow? With deal united’s PAY.BY.SHOPPING, they can offer software or virtual currency free of  charge for users who shop at deal united advertising partners’ online stores. When a user makes  purchase at one of the stores, their “free” product is refunded to the merchant by the advertising partner from whom the user purchased.  With the wide product range our partners offer, users can choose frmo a great selection of items for holidays, summer and traveling.

The benefits of PAY.BY.SHOPPING by deal united:

• Incremental Revenue: Use the internet-shoppers willingness to pay during the holiday season
• Monetization: Address users directly with attractive offers and create real turnover!
• Seasonal Event: Benefit from the holiday season, even if your products / sector has nothing to do with it
• No Additional Marketing or Advertising Costs
• International Orientation: deal united is available in many countries and regions throughout Europe and the US.

These companies already cooperate with deal united

For further information check out www.dealunited.com/merchants and register free of charge or contact us at merchant@dealunited.com.