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deal united and PAY.ON AG cooperate to market their payment services internationally. In cooperating, both companies optimise their services and manifest their global coverage.
PAY.BY.SHOPPING is now connected to the PAY.ON gateway PayPipe and fully integrated into the platform PaySourcing. The two systems enable payment providers like PSPs through a single interface global online payment processing as well as access to the biggest network of connectors and payment schemes worldwide. For deal united, this cooperation offers great potential to find new business partners and the opportunity to promote their product extensively. By connecting the international payment method PAY.BY.SHOPPING, PAY.ON extends its services with a further payment scheme for payment providers worldwide.
Markus Wiedemann, Head of Sales Europe at deal united, says: “We are very lucky to have won the perfect technical partner for our national and international expansion. With PAY.ON, PAY.BY.SHOPPING can be integrated by merchants much faster and easier. We offer merchants an alternative payment method, which considerably increases conversion rates.”
For PAY.ON, Nikolaus von Taysen, member of the executive committee, comments: “We are happy to have deal united on board. We support our cooperation partners in their global market penetration and enable them access to international payment providers, whom they can then employ as resellers of their payment method. With PAY.BY.SHOPPING we add yet another intelligent and extraordinary payment scheme to our portfolio. The concept is easy to understand and an excellent alternative to conventional payment options. We look forward to a successful cooperation.”
The GamesClubCard is deal united’s new platform for monetizing virtual currency. It works like a virtual bonus card for online games: Players can collect points for their account and reedem them later for virtual currency or timecards in their favorite game.
How GamesClubCard works:
1. Register:
Players can create an account for free at www.gamesclubcard.com.
2. Collect Points:
By shopping at our renowned advertising partners websites (OTTO, Priceminister, Toys”R”Us), players collect points for their account.
3. Recommend Us:
GamesClubCard also encourages players to recommend the service to their friends. For every recommendation email sent from the platform, the player will receive points.
4. Buy Points:
In addition to the collection opportunities, the players can buy points in three packages: 100, 250 oder 500 points.
5. Redeem Points:
Collected points can later be redeemed for virtual currency in a Free2Play online game or timecards for a subscription Massively Multiplayer Online Game (MMOG).
Advantages for Online Games with GamesClubCard:
Successful Monetization: Players create a GamesClubCard account because they are willing to pay for virtual currency.
Extended Range: Most users play several games but are only willing to spend money on a few of them. GamesClubCard is designed to enable monetization in several games since it offers the players not just one game, but a range of them.
Increased Turnover: The virtual currency / timecards offered at GamesClubCard are paid for by participating advertising partners.
No Costs, No Risks: An integration at GamesClubCard is completely free of charge for game publishers – like deal united’s proven marketing solution PAY.BY.SHOPPING (formely Pay4You).
Europe-Wide Orientation: Like the existing deal united services, GamesClubCard will soon be available in 11 countries.
Featured Games:
Vacation season holds the same value for eCommerce as for offline retail nowadays: it’s a lucrative opportunity for both to generate more sales. But what about software vendors, game publishers and online services? How can they benefit from the summer cash flow? With deal united’s PAY.BY.SHOPPING, they can offer software or virtual currency free of charge for users who shop at deal united advertising partners’ online stores. When a user makes purchase at one of the stores, their “free” product is refunded to the merchant by the advertising partner from whom the user purchased. With the wide product range our partners offer, users can choose frmo a great selection of items for holidays, summer and traveling.
The benefits of PAY.BY.SHOPPING by deal united:
- Incremental Revenue: Use the internet-shoppers willingness to pay during the holiday season
- Monetization: Address users directly with attractive offers and create real turnover!
- Seasonal Event: Benefit from the holiday season, even if your products / sector has nothing to do with it
- No Additional Marketing or Advertising Costs
- International Orientation: deal united is available in many countries and regions throughout Europe and the US.
These companies already cooperate with deal united
For further information check out www.dealunited.com/merchants and register free of charge or contact us at merchant@dealunited.com.
An example for a possible gamecard campaign
A wide range of different online games are flourishing on the market right now, but among the most popular are the Massively Multiplayer Online Role-Playing Games (MMORPGs). Not all MMORPGs are created alike, however, as some are free to play while others cost a monthy subscription fee. In this article, we’ll talk mostly about the subscription-only games.
Subsciption MMORPGs
The most famous representatives of this genre are titles like World of Warcraft, Lord of the Rings Online, Age of Conan, Warhammer Online, Eve Online, Aion or Dark Age of Camelot. For all of these games, the player has to pay a monthly fee in order to play the game. If they don’t pay, the account is frozen. The player doesn’t play and the game provider loses that revenue. Of course if enough accounts are frozen, the game provider could take a hard hit, and after a certain point, the game might have to be shut down. From a business and survival standpoint, it’s vital to keep players loyal, reactivate frozen players and prevent future freezes.
deal united can help you there. The following options show how deal united’s marketing solution Pay4you can be integrated into your game or payment area, helping you increase revenue by reactivating former players gaining new players and keeping current players in the game. The principle is always the same: Offer the player free bonus for shopping online with deal united’s well-known advertising partners. Don’t worry, you’re not giving anything away. Whatever you offer, whether it’s virtual currency or special game features, will be paid for by a portion of the purchase that the customer makes.
A possible banner advertisment for free playtime
Option 1: Offer a Free Game Card
Most MMORPGs offer a game card that allows customers to play for two or three months until the card expires. With deal united, game developers can offer a game card for free and motivate players to stick to the game. Players can be addressed by in-game messages, with banners on the game home page, via emails or in the game card payment area. Admit it: the idea of getting free game time by buying something you’d buy anyway is pretty tempting, huh?
Option 2: Reactivate Former Customers with Email Campaigns
Former customers are players who stopped paying the monthly fee and froze their account. To motivate these players to return to the game, they can be addressed with a free game card or email campaigns offering free play time. Some players will return to the MMORPG because of a deal and stay because they remember how great it is.
Option 3: Offer the Full Version of Your Game for Free
Most MMORPGs offer a free trial for players to test the game, usually for ten days. After that, players can upgrade to the full version. With deal united, you can give users the opportunity to receive this upgrade for free if they purchase from one of our advertisers. This keeps new players in the game and means you still get paid for their uprgrade, even though they get it free.
Benefits of deal united’s marketing solutions:
- Reactivate former players with free play time
- Motivate players to play your game by offering bonuses
- Gain new players with special offers that other games don’t have
- No cost to merchants — integration and deals don’t cost you a thing
>>>> Read more in Part 2: Free to Play MMOGs
Example for an incentive voucher campaign
Like Pay4You, the incentive deal is one of deal united’s marketing solutions. It not only motivates visitors of web shops to buy something, but it also increases the amount of money that customers spend in the shop – the Average Oder Value (AOV).
Studies have proven that online shoppers are far more ready to purchase when given special services like welcome gifts, product campaigns and vouchers. With deal united, software providers and web shop owners can provide attractive incentives from top internet brands.
Incentive example No. 1: “Buy now and get a voucher worth 20 euros for free”.
Users get the voucher of their choice from a deal united advertising partner if they complete a purchase in your shop. This allows software providers and online shops to address users directly and increase their conversion rate.
Incentive example No. 2: “Shop now for 50 euros and get two movie tickets for free”
This example is more about creating incremental value. If a customer buys for a certain amount of money (more than average), they’ll get a bonus on top of it. Bonuses can be vouchers or products like cinema tickets or free software.
An example for an incentive banner
Users can be addressed through several channels, for example emails, banners or pop-unders or during the download process.
For further information, visit www.dealunited.com/merchants or contact us at merchant@dealunited.com.
Pay4You is one of deal united’s major marketing solutions. This system enables you to increase conversion and generate incremental revenue. With it, merchants can offer a bonus from their web shop for free, but still get revenue! How? The customer shops online with our advertising partners, makes a purchase and gets the free bonus you offer, while you receive a portion of the sale amount to pay for the free product.
This way, deal united enables merchants like web shops, software vendors, online games and social communities to make their visitors unbeatable offers. The bonus can be a discount, a voucher or a free product. With Pay4You deals, non-buyers can be converted into paying customers — with no additional marketing costs.
How does it work?
- Visitors to a web shop are notified of a bonus offer, for example: “Shop online with our partners and get a voucher to our shop for free.”
- The user chooses which well-known brand they’d like to shop with, browses the chosen website and makes a valid purchase. They get an email from us with the code to redeem their free gift.
- We give you a portion of the sale amount to pay for the product you gave away.
Web shops can address visitors through a pop-under or banner, online games within the payment options, via in-game messages or banners. Software vendors can integrate deal united’s marketing solution into their download process or directly into the trial version itself. All merchants have also the opportunity to reactivate former customers with email campaigns.
Benefits of Pay4You:
Merchants — increase conversion and create incremental revenue by offering bonuses like free products and virtual currency or vouchers to convert visitors into paying customers.
Advertisers — gain new customers, like online gamers or niche shoppers, from target groups you wouldn’t have reached through your usual advertising channels. You only pay for customers that are led to your shop through the campaigns and actually buy something.
Customers — make a purchase youwould have anyway, and get a bonus on top of it for free.
Pay4You as used in the campain for Molehill Empire
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