Remember Mom? You know, the person who gave birth to you? You should probably get her something for Mother’s Day.

What? You haven’t even thought about it yet? No worries, deal united is here to keep your fat out of the fire this Mother’s Day. With our latest offers, you even get a gift for buying a gift! Check out some of our special Mother’s Day deals.

• In Die Siedler Online, you receive 1500 stones free when you make a purchase from one of our advertising partners. With 64 online shops to choose from, you’re sure to find the perfect Mother’s Day present. (click here to play Die Siedler Online)
• We’ve really outdone ourselves in Farmerama this year.  For the first time ever, you can shop at Otto, buy something for Mom and get a 145-item gift package — complete with sheep, rabbits, super-feed, corrals, perfume and more — for your farm! (click here to play Farmerama)
• And let’s not forget our online shop. There, you’ll get a free “pampering coupon” worth 15€ for beautynet.de if you purchase from one of over 60 online stores – and we promise not to tell if you decide to keep the coupon for yourself :-) (click here to go to the deal united shop)

Whether you give her flowers, shoes, candy or livestock for her Farmerama farm, we hope we can help you find that special gift for Mom this year.

For New and Existing Customers

Out with the old and in with the new. That’s how we’re greeting the arrival of springtime here at deal united, and we’re inviting our customers to do the same. Our “Spring Forward” special offer could significantly increase participating partners’ March revenue by rewarding those who shake out the cobwebs and spruce up their ad campaigns.

Existing customers just need to create a new campaign or produce fresh advertising material, and they will receive an extra €2 on every transaction from March 18th to March 28th – for a revenue increase of up to €250,000.

Not a deal united partner yet? Not a problem! Simply by registering with us no later than March 18th, brand new customers can get a piece of the March madness, too.

So don’t let your business “fall back” into settling for less. “Spring forward” with us and take advantage of this limited time offer.

From deal united by Torsten Bongartz

We all know from the fluctuation in our own bank accounts that in some seasons, for example the time around Mother’s Day, Easter and Christmas, people are in a giving mood and are willing to spend more money than usual on physical goods and gifts.

That being said, Christmas trade for 2010 seems quite promising for both online and offline retail sellers. According to the Kelkoo study, Europeans will spend 313 billion Euro ($420 billion) on holiday retail sales alone, and online shopping is expected to emerge as one of the key drivers for the entire industry. Compared to 2009, online revenue will increase up to 25.1% and generate a total revenue of 32 billion Euro ($ 44.5 billion).
deal united’s PAY.BY.SHOPPING allows you to harness this willingness to pay and increase your sales with special Christmas-themed campaigns.

So, how does it work?

You offer users a 2-for-1 deal: When they purchase a product at one of our advertising partners’ shops, they get your product at no cost. But don’t worry — in return, deal united pays you for the free virtual or digital good. Our partnerships with well-known brands like Gap, OTTO and Toys “R” Us make this possible and ensure that there’s an attractive offer for every consumer’s taste.  These offers are especially effective during the holidays, when our merchants have seen up to 100% increase in sales with us. For further information, you can request our case studies at http://www.dealunited.de/home/en/business/information.

It truly is an unbeatable bargain. Your users can purchase a Christmas gift they would buy anyway and get your product for free while you increase your sales and revenue.

We’ve made the whole thing possible in 3 steps:

• Launch  your Christmas campaign now at http://dealunited.de/public/default/register/merchant

• Add the deal united “Get it free” offer via banner, in-game message, login screen, teaser, newsletter or email.

• Increase your sales!

For further information, please contact merchant@dealunited.com

From September 15th to 16th, 2010 the biggest German online marketing conference dmexco will take place in Cologne. This year, deal united will be present with our own booth: Hall 8.1. Booth A-81 – B-080.

This will be the perfect oppurtunity for curious visitors to get a better understanding of our alternative payment method PAY.BY.SHOPPING. deal united will also introduce the new platform GamesClubCard, especially interesting for our advertising partners.

Markus Steiner (Head of Advertiser Marketing), Christine Bialowons (Senior Sales Manager), Veronika Beuschel (Junior Marketing Manager), Tanja Penning (Junior Marketing Manager) and Melanie Richter (Sales Manager) will be representing us, and they would be glad to welcome visitors at our booth, answer questions and discuss potential business partnerships.

To meet up with us there, please contact service@dealunited.com or call +49 (0) 89 381 535 860. Or you can just stop by at our booth: Hall 8.1, booth  A-81 – B-080.

The GamesClubCard is deal united’s new platform for monetizing virtual currency. It works like a virtual bonus card for online games: Players can collect points for their account and reedem them later for virtual currency or timecards in their favorite game.

How GamesClubCard works:

1. Register:
Players can create an account for free at www.gamesclubcard.com.

2. Collect Points:
By shopping at our renowned advertising partners websites (OTTO, Priceminister, Toys”R”Us), players collect points for their account.

3. Recommend Us:
GamesClubCard also encourages players to recommend the service to their friends. For every recommendation email sent from the platform, the player will receive points.

4. Buy Points:
In addition to the collection opportunities, the players can buy points in three packages: 100, 250 oder 500 points.

5. Redeem Points:
Collected points can later be redeemed for virtual currency in a Free2Play online game or timecards for a subscription Massively Multiplayer Online Game (MMOG).

Advantages for Online Games with GamesClubCard:

Successful Monetization: Players create a GamesClubCard account because they are willing to pay for virtual currency.

Extended Range: Most users play several games but are only willing to spend money on a few of them. GamesClubCard is designed to enable monetization in several games since it offers the players not just one game, but a range of them.

Increased Turnover: The virtual currency / timecards offered at GamesClubCard are paid for by participating advertising partners.

No Costs, No Risks: An integration at GamesClubCard is completely free of charge for game publishers – like deal united’s proven marketing solution PAY.BY.SHOPPING (formely Pay4You).

Europe-Wide Orientation: Like the existing deal united services, GamesClubCard will soon be available in 11 countries.

Featured Games:

• Double turnover: Clever cross-selling connects gaming and eCommerce
• deal united presents monetization concept at the GamesCom 2010 hall 4.2, booth A-013

How can online retail marketing be successfully combined with online gaming? At this year’s GamesCom in Cologne, deal united will present new marketing approaches for increasing profits in both business areas.

According to the study by greentube and gamematrix published in July, casual gamers don’t just congregate on the net to play games, but also to shop. deal united’s business model makes use of this fact — to the advantage of the eCommerce and gaming industries. PAY.BY.SHOPPING, the reward shopping platform for monetization of digital and virtual goods, develops cross-selling campaigns for games publishers in cooperation with renowned advertising partners such as buecher.de, OTTO and myToys. Gamers receive a fixed amount in virtual currency as a bonus for their respective online game when they shop with one of our partners. The virtual currency then allows them to buy additional functions for their characters.

Online Retailers Gain Customers

Dr. Jarg Temme CEO deal united

“Our advertising partners pr0vide the shopping deals. Every gamer who finds their way to the shops via an online game and makes a purchase and receives a bonus,” says Jarg Temme, CEO of deal united. The so-called PAY.BY.SHOPPING campaigns are intended to strengthen the bond between gamers and games while increasing profits in gaming and online retail. “Games offer great potential for growth in sales that has not yet been fully exploited by any means. Through the cooperation with well-known online shops, it is easier to get gamers interested in fee-based features in a game. At the same time, online retail acquires more new customers.”

In-game messages, pop-unders, banners and buttons grab gamers’ attention and notify them of the deals . PAY.BY.SHOPPING campaigns are an ideal long-term conversion solution and are particularly effective for garnering revenue during seasonal events like Mother’s Day and Christmas, allowing games publishers to profit from popular yet unrelated events.  “Special offers, for example for Mother’s Day or the summer sales season, are very popular. The games provider decides how long the cooperation with the advertising partners will last,” Temme explains further.

Conversations at GamesCom

deal united is presenting our marketing concepts for games publishers and online retailers from the August 18-22 at the GamesCom in Cologne (hall 4.2, stand A-013). Conversations and interviews are possible at any time upon agreement.

Company contact:
deal united
Daniela Reichert
daniela.reichert@dealunited.com
t: +49 (0) 89 381 535 868

PR agency contact:
Agentur Frische Fische
Anja Gorille
anja.gorille@frische-fische.com