• Double turnover: Clever cross-selling connects gaming and eCommerce
• deal united presents monetization concept at the GamesCom 2010 hall 4.2, booth A-013

How can online retail marketing be successfully combined with online gaming? At this year’s GamesCom in Cologne, deal united will present new marketing approaches for increasing profits in both business areas.

According to the study by greentube and gamematrix published in July, casual gamers don’t just congregate on the net to play games, but also to shop. deal united’s business model makes use of this fact — to the advantage of the eCommerce and gaming industries. PAY.BY.SHOPPING, the reward shopping platform for monetization of digital and virtual goods, develops cross-selling campaigns for games publishers in cooperation with renowned advertising partners such as buecher.de, OTTO and myToys. Gamers receive a fixed amount in virtual currency as a bonus for their respective online game when they shop with one of our partners. The virtual currency then allows them to buy additional functions for their characters.

Online Retailers Gain Customers

Dr. Jarg Temme CEO deal united

“Our advertising partners pr0vide the shopping deals. Every gamer who finds their way to the shops via an online game and makes a purchase and receives a bonus,” says Jarg Temme, CEO of deal united. The so-called PAY.BY.SHOPPING campaigns are intended to strengthen the bond between gamers and games while increasing profits in gaming and online retail. “Games offer great potential for growth in sales that has not yet been fully exploited by any means. Through the cooperation with well-known online shops, it is easier to get gamers interested in fee-based features in a game. At the same time, online retail acquires more new customers.”

In-game messages, pop-unders, banners and buttons grab gamers’ attention and notify them of the deals . PAY.BY.SHOPPING campaigns are an ideal long-term conversion solution and are particularly effective for garnering revenue during seasonal events like Mother’s Day and Christmas, allowing games publishers to profit from popular yet unrelated events.  “Special offers, for example for Mother’s Day or the summer sales season, are very popular. The games provider decides how long the cooperation with the advertising partners will last,” Temme explains further.

Conversations at GamesCom

deal united is presenting our marketing concepts for games publishers and online retailers from the August 18-22 at the GamesCom in Cologne (hall 4.2, stand A-013). Conversations and interviews are possible at any time upon agreement.

Company contact:
deal united
Daniela Reichert
daniela.reichert@dealunited.com
t: +49 (0) 89 381 535 868

PR agency contact:
Agentur Frische Fische
Anja Gorille
anja.gorille@frische-fische.com

Vacation season holds the same value for eCommerce as for offline retail nowadays: it’s a lucrative opportunity for both to generate more sales. But what about software vendors, game publishers and online services? How can they benefit from the summer cash flow? With deal united’s PAY.BY.SHOPPING, they can offer software or virtual currency free of  charge for users who shop at deal united advertising partners’ online stores. When a user makes  purchase at one of the stores, their “free” product is refunded to the merchant by the advertising partner from whom the user purchased.  With the wide product range our partners offer, users can choose frmo a great selection of items for holidays, summer and traveling.

The benefits of PAY.BY.SHOPPING by deal united:

• Incremental Revenue: Use the internet-shoppers willingness to pay during the holiday season
• Monetization: Address users directly with attractive offers and create real turnover!
• Seasonal Event: Benefit from the holiday season, even if your products / sector has nothing to do with it
• No Additional Marketing or Advertising Costs
• International Orientation: deal united is available in many countries and regions throughout Europe and the US.

These companies already cooperate with deal united

For further information check out www.dealunited.com/merchants and register free of charge or contact us at merchant@dealunited.com.

On June 11, the FIFA World Cup 2010 will kick off in South Africa. Soccer fans all over the world will once again watch the games to cheer for their favourite team. But the World Cup isn’t just one of the biggest sports events of 2010 — it’s also the biggest sales event of 2010 for savvy businesses. They’ll be rolling in revenue from country flags, whistles of all sizes and soccer jerseys, to ball-shaped pens, brand new grills and even widescreen televisions for a better game expierence.

Retailers have already recognized the potential of the FIFA World Cup, and even businesses in other industries want a slice of the cake. Cafés and bars offer public viewing, bakeries sell ball-shaped loaves of bread and even beer labels have been re-designed to catch fans’ eyes. In online business, web shops and other retail services also offer special goodies for the World Cup. But what about software vendors and online games? Is it far-fetched to think they could benefit from World Cup fever, too?

The thought isn’t as odd as you might think — not if you’re familiar with deal united’s innovative marketing solution Pay4You (UPDATE: Pay4You has been renamed PAY.BY.SHOPPING). We bring together online shops that offer merchandise for the World Cup with merchants like software vendors, online games and services. How? With Pay4You, online service providers can offer customers virtual currency or a free software upgrade for shopping at one of our advertisers’ online fan shops. Users will make a purchase they would have made anyway and get a bonus for free. Moreover, Pay4You doesn’t cost merchants a cent. Integration is free, and the bonus product/virtual currency is reimbursed by the advertiser from a portion of the purchase made.

deal united is an ideal choice for advertisers as well. They win new customers, like online gamers and social community members, who they might not have reached through traditional advertising channels. deal united gets these customers into online shops and ready to make an actual purchase.

With deal united, everybody wins.

Merchants increase revenue.

Advertisers win new customers.

Customers get great 2-for-1 deals.

For further information about possibilities of integration or to register free of charge, please contact us at merchant@dealunited.com or advertisers@dealunited.com or go to www.dealunited.com/merchants.